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Pringles' "Once You Pop, the Fun Don't Stop"

Targeting - Snack enthusiasts, fun-loving consumers

Core Theme of the Campaign -

Creating a memorable and fun tagline for the brand

About the
Campaign
-

Pringles potato chips advertising

Formula applied by the Campaign to elicit customer action -

Reinforcing the idea that Pringles provide continuous enjoyment

Business Title

A Look at
the Campaign

The slogan "Once You Pop, the Fun Don't Stop" is one of Pringles' most iconic and long-running marketing slogans. Pringles, known for its distinctive potato crisps stacked in a cylindrical can, has used this slogan to convey several key messages in its advertising campaigns:

1. Irresistible Taste: The slogan suggests that once you open a can of Pringles and start enjoying their crisps, the delicious flavor and satisfaction will keep you eating more. It conveys the idea that Pringles are so tasty that you won't be able to stop.

2. Continuous Enjoyment: The use of "the fun don't stop" implies that Pringles offer a continuous and enjoyable snacking experience. It positions Pringles as a snack that can provide consistent delight from the first crisp to the last.

3. Addictive Quality: While the word "addictive" did have negative connotations in some contexts, in the context of snack advertising, it can be a positive trait. Pringles playfully suggests that their crisps are so enjoyable that you'll want to keep snacking.

4. Brand Loyalty: By using this catchy slogan consistently over the years, Pringles has aimed to build brand loyalty and association. When consumers think of the slogan, they likely think of Pringles, reinforcing the brand's identity.

5. Memorability: The slogan's simplicity and catchy rhythm make it easy to remember, which is a valuable asset in advertising. It helps Pringles stay top-of-mind when consumers are considering snack options.

6. Versatility: "Once You Pop, the Fun Don't Stop" is versatile and can be adapted to various marketing campaigns, whether through television commercials, social media promotions, or in-store displays.

It's important to note that while this slogan has been a cornerstone of Pringles' marketing for many years, the specific advertising campaigns and creative executions associated with it did vary over time. Pringles often uses this slogan as part of broader marketing initiatives to promote new flavors, limited-time offers, and engagement with consumers.

For the most up-to-date information on how Pringles is using this slogan and related marketing campaigns, we'd recommend checking Pringles' official website, social media channels, and recent advertising materials.

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BRAND
COLOSSAL

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C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
 
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns. 
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